“Newspapers are Alive and Well”

“Newspapers are Alive and Well”

This is especially true for smaller community newspapers who have a great story to tell.

This is the message newspaper groups are trying to convey to the reading public. They are trying to dispel any existing myths that the newspaper industry is dying.

Community newspapers connect information to readers. Where else in your community are you going to be able to find the local high school ball scores, school lunch menus and obituaries of local people from your community? The major metropolitan newspapers concentrate on the large city, which is the center of their universe. Communities on the fringe receive little of their attention.

Newspapers also connect consumers to products and services. That is what Syndicated Ad Features does for its clients.

We like to think of our newspaper and website products as solutions that are brought as answers to our clients’ marketing challenges. We make major efforts to understand our client’s business and goals. We then ask them to invest in solutions which have been developed to address those needs.

There will always be a demand for news and knowledge of current events. At Syndicated Ad Features, our goal is to facilitate growth and change for our clients.

HAVE YOU THOUGHT OF USING CARTOONS TO PROMOTE YOUR BUSINESS?

Editorial cartoonists have long confronted social and political issues. Today however, because of the recession, many newspapers have reduced or eliminated the amount of editorial cartooning they once did.

The above notwithstanding, cartoons become a very quick way to get the reader’s attention. If we come up with the theme that reinforces the business of our client we have succeeded and it is with a very small investment.

Look at the cartoon characters that have been developed for television and print media advertising. I refer you to the GEICO-Gecko, MetLife’s Snoopy and many others. People often look forward to a cartoon. They find it quickly in the newspaper and don’t have to spend a lot of time with it. The impact of a cartoon is quick, but the results are long lasting.

The concept of syndication has enabled many businesses to use the talents of well known writers and cartoonists. Award winning cartoonists are loved by readers and have production costs that are far less than having that individual on staff. Packaged pricing of syndicated materials enables an individual client to purchase a cartoon, for example, at a very reasonable price. Our clients find that they are able to get the benefits and rewards of effective cartoon writing at prices that are not possible without syndication.

People need humor. One can turn on the television set and find something funny on at least one of the channels at any time. We can provide you an opportunity for readers to see something funny on a weekly basis and promote your business at the same time.

Give us a call and let us explain how.

Syndicated Goes Local

 We wish to take this time of year to wish all of our readers and all of our clients a Happy Holiday Season and Splendid New Year.

We find that smaller businesses and professions have problems determining the return on their advertising investment dollars. 

Newspapers try to stay local and create effective advertising for local businesses. Syndicated Ad Features does the same thing for its clients on a local basis as well. We also have the ability to bundle print (newspaper) and on line advertising as well. We urge our clients to be ahead of the technology game and get both goals accomplished with significantly  better returns on your investment than before.

THE IMPORTANCE OF CONTENT

Most of Syndicated Ad Feature’s clients are not the ”click and buy” readers. They are typically medical or business oriented professionals that concentrate on promoting their services rather than selling a specific item.

Why is that important? It is important because our readers look for interesting content. We need to focus on what is most appealing to the reader. Over the years, we have developed the knack of being able to create interesting content that readers look forward to each week. It creates reader loyalty and reinforces our column as a source of good relevant information.

Advertising should be useful and provide interesting information. It follows, therefore, that the regular reader will become more inclined to either make a purchase from you or use your services as opposed to your competitors.

 Syndicated Ad Features offers you thirty-eight different categories  promoting content and reinforcing this concept.

When advertisers pay attention to the long term effects of pleasing their readers with relevancy of content they will be more successful.

Don’t wait to be asked to become a client, make the call and do it now.

See you next time.

Local Advertising Blog

Business News Daily has recently published an article which serves as a guide for startups and small businesses regarding the best ways to advertise locally.

The article notes that advertising locally does not mean avoiding the Internet anymore. Internet advertising is now being embraced by local businesses targeting a local audience. Small local businesses are now using Facebook, LinkedIn, and Twitter, according to a recent report. Local businesses report that search engine marketing and social media are the two most effective forms of local advertising for them. While print newspapers still rank among the top 10, search engine marketing has been ranked number 1 in terms of effectiveness by many business owners.

Search engine optimization is a process whose primary aim is to get top ranks on a search engine for a particular website. Search engine optimization uses various tactics which in summary boils down to creating back links. The higher the number of good quality back links, the higher the probability of getting top ranking positions. Internet marketing is simply a process that develops an overall strategy that comes into play in generating greater exposure for the small business. It looks not only at search engine visibility, but also at creative aspects, including online advertising design, development, and promotional activities.

When trying to promote a client, search engine optimization is a viable tool when it can generate a great deal of back links by lots of posts. It calls for high-quality content generation that ensures authority of the page or the particular topic. When the page is perceived to have authority and quality, back links can follow that generate highly targeted traffic and, subsequently, good rankings.

A key point to consider is that having a good-quality, content-rich post helps sustain the ranking of the page.

We urge you to consider well-done search engine marketing and, should you have a question about it, please remember that Syndicated Ad Features has the capability to do it for you. 

Trusting Syndicated Ad Features

While SYNDICATED has been in business since 1967, we are constantly obsessing about our customers. We have strived, and continue to strive, to meet our clients’ needs in a diverse manner. That’s the reason we offer our services in print, on the Web, and in creating personal blogs for our clients.

As SalesForceUSA Consultant Mike Gullickson noted in a recent column, “The skills involved in providing great service are very similar to those required to be a great salesperson.” The best advertising agencies, like the best salespeople, are the ones that understand that they are in the service of others.

The Internet has greatly expanded our pool of comparison and made it much harder for our clients to stand out among the crowd and be the best at anything. However, at SYNDICATED, we provide you with the opportunity to be just that: to stand out among the crowd and be the best at a method of presenting your services to the public.

One of the ways in which we help you do that, and to attract more clients and customers to your business or practice, is by learning who your customers are, why they buy or select your services, and how they prefer to make those selections.

Newspapers have found that readers will continue to invest their time and money in your services or products if you provide local, unique, relevant, and differentiated content. That’s exactly what we do here at SYNDICATED.

We urge you to create a mission for your employees and set clear priorities and goals to get there.

We attempt to provide our clients with innovative solutions that drive results. It is in this way that you are able to achieve your profit goals. Remember, too, as Mark Vruno pointed out in his recent article in Editor & Publisher, “Advertising doesn’t cost – it pays (if you do it right).” Watch for further comments on the next blog entry.

Don’t Sell Newspaper Advertising Short

There is no question that technological innovation and the recession have changed the way that U.S. consumers shop. However, did you know that three-quarters of all U.S. adults have read a newspaper in print or online in the past week? That means that there were more than 170 million adults who read a newspaper last week. These figures come from MORI Research, a preeminent media research and consulting firm based in Minneapolis. MORI has conducted proprietary strategic and tactical research for newspaper, magazine, television, and Internet media clients in more than 250 markets throughout North America and Great Britain.

MORI conducted this study for the Newspaper Association of America, and their published findings may give you second thoughts about reducing or discontinuing newspaper advertising. Some of their results were published in the New London Day, a Connecticut newspaper, in June 2010.

MORI’s findings included the following:

• 59% of adults ranked newspapers first as the media used to help plan shopping or make purchasing decisions.
• 80% of newspaper readers report looking at advertising when reading the paper.
• 41% of adults say that newspapers are the medium used most to check out ads, more than all electronic media combined.
• 77% of newspaper readers took an action as a result of a print newspaper ad in the past 30 days.

The bottom line is that people do, in fact, continue to read the newspaper and its advertising, and continue to make business decisions as a result. Therefore, it makes no sense to reduce or eliminate newspaper advertising from your marketing plans.